The new official Store of the 2025 Jubilee 2025 has been opened in Rome’s via di Traspontina

The official Store of Jubilee 2025, branded S4 Giubileo, a company controlled by Stegip4, was officially opened on the afternoon of Monday 27 May in via della Traspontina 19 in Rome. The Pro-Prefect of the Dicastery for Evangelization, Archbishop Rino Fisichella, was present at the ribbon-cutting ceremony, along with the Marketing Director of the Rome-based company, Gino Conversi, and Stefano D'Ambrosio, its Founder and CEO.

“The beauty of this shop speaks for itself,” commented Archbishop Fisichella, “with the photographs, all the products on offer, and the colorful displays. In particular, the green of Hope stands out, which is also present in the ribbon we cut. We can say that we are already in full Jubilee mode, even if there are still more than 200 days left until the opening of the Holy Door of St. Peter's Basilica. This is a time of waiting, which is always the most tiring, but when the pilgrims start to arrive that waiting will be transformed into enthusiasm." There will be a need "to respond to the requests and expectations of the pilgrims, so as to be a real sign of welcome,” added the Pro-Prefect. “The pilgrims want to be recognized as such, especially the young people who will want to buy the products and then exchange them".

There are many official Jubilee products already on sale in the shop, from backpacks to water bottles, caps, T-shirts and sweatshirts. Conversi said that for Stegip4, the store "is an important challenge". He said: “We hope that many pilgrims will come - we will try to give them a positive visitor experience and be ready to welcome them.”